Expedia Find Yours Twitter Photo Contest 07/30/12
Expedia Photo and Twitter Contest!
Expedia.com® introduced a new brand campaign, Find Yours™, that puts the camera in the hands of travelers themselves. The campaign features 100% user-generated content, or, more specifically, travel-generated content – photos and videos and stories from everyday consumers, explaining how travel has transformed them. This content is featured throughout all facets of the campaign, which will include a new 60-second TV spot – which will kick off the campaign beginning today – as well as a series of mini-documentaries and short travel-themed films from up-and-coming filmmakers. Find Yours will also become Expedia’s new tagline, replacing “Where You Book Matters.” Updates HERE
Real World Travelers Star in Expedia’s Find Yours
Expedia’s new TV spot begins airing today and will be seen on top programming nationwide. Expedia has focused the spot on everyday travelers, each of whom has been transformed by travel. Their real-life vacation videos are used throughout the spot. Such travel stories are featured throughout every facet of the campaign, which includes:
Personal Storytelling, Expedia and 180LA have partnered to seek out everyday consumers with amazing travel stories. Those stories will be brought to life via mini-documentaries that star those travelers. Expedia is also building a tool to help travelers bring their stories to life via video, by integrating their travel photos, currently posted on Facebook, into a personalized, digital storytelling video.
Travel Blogger Integration, Bloggers exemplify the transformative power of travel; that power propelled most of them to become bloggers in the first place. Expedia is executing a series of campaigns, of varying scope, with bloggers to celebrate the Find Yours brand campaign. These include mini-documentaries with bloggers from TripStyler and The Planet D, as well as sponsored trips for bloggers to different popular locales, including to Pamplona, Spain, for the Running of the Bulls, to Las Vegas and across the U.S. on a college football tour.As part of the Find Yours campaign, Expedia is also serving as platinum sponsor of Passports with Purpose, an organization dedicated to doing long-lasting good for people who live in the places travelers visit (past efforts include creating two libraries in Zambia, a school in Cambodia and a village in India), and is sponsoring TBEX 2012 – a travel blogger conference – in the U.S. and in Spain.
Social Media, Expedia has created a rich social media campaign that invites travelers to share their photos and stories on Facebook, Twitter and Pinterest. A Twitter photo campaign pits bloggers versus bloggers in an effort to get fans to share photos that exemplify different key words – say, “Innocence,” or “Nirvana,” or “Cojones” – with winners earning a 4-night stay in Aruba at the Bucuti & Tara Beach Resorts. Expedia has also created its first Pinterest contest in concert with the travel blog Wanderlust and Lipstick that invites consumers to create an Expedia® Find Yours™ travel photo board for the chance to win a 4-night stay at Dreams in Los Cabos.
NFFTY, Expedia has asked young filmmakers to interpret the Find Yours campaign through a cinematic lens, by creating 2-3 minute short films. 37 filmmakers, aged 13-28, submitted films for consideration. Voting to select the top 10 finalists concluded today. The winner will receive $10,000 and the top three finalists will be integrated into the Find Yours campaign.
The Find Yours campaign represents a marketing milestone for Expedia, but is only one of the ways the company is evolving to help travelers have their “Find Yours” moment when they book online travel. The company continues to make extensive improvements to its site, driven by customer feedback.
For one, Expedia is making greater use of consumer reviews, through its Insiders’ Select® program and through a recent redesign of the company’s Verified Reviews program, which now allows consumers to write reviews specifically for their like-minded peers. Given strong customer demand for flash-sale and short-term deals, Expedia has greatly expanded its offerings, which now include ASAP A Sudden Amazing Price® deals, live for 24 hours; and Last-Minute Deals, which is a crowd-sourcing travel solution that showcases deals found by other consumers within geographic proximity.
PR Newswire (http://s.tt/1hkKl)
To enter to win a $250 coupon on Expedia.com good for a hotel or package, pick on of the following words and tweet your photo with #ExpediaFindYours plus that word’s hashtag. Each of the bloggers below is promoting a specific word. Every time you tweet #ExpediaFindYours plus a word below as a hashtag from July 11, 2012 through July 31, 2012, you’ll be entered to win a $250 coupon. Tweet as much as you want on any words you want and be sure to share your pictures as you go.
|Blogger||Word||What do I tweet to enter?|
|Kirsten AlanaAviators and Cameras||Perspective||Tweet #ExpediaFindYours and Tweet #perspective|
|Juno KimRunaway Juno||Calling||Tweet #ExpediaFindYours and Tweet #calling|
|Ben ReedAdventures with Ben||Strength||Tweet #ExpediaFindYours and Tweet #strength|
|Kara WilliamsThe Vacation Gals||Bliss||Tweet #ExpediaFindYours and Tweet #bliss|
|Chris Staudinger and Tawny ClarkCaptain and Clark||Cojones||Tweet #ExpediaFindYours and Tweet #cojones|
|Dave and DebThe Planet D||Wonder||Tweet #ExpediaFindYours and Tweet #wonder|
|Anne Hartzell TaylorHip Travel Mama||Calm||Tweet #ExpediaFindYours and Tweet #calm|
|Jeremy BranhamBudget Travel Adventures||Purpose||Tweet #ExpediaFindYours and Tweet #purpose|
|Trish FriesenTrip Styler||Freedom||Tweet #ExpediaFindYours and Tweet #freedom|
|Jade Broadus and Bob ChristianVagabond 3||Love||Tweet #ExpediaFindYours and Tweet #love|
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