Management System Showcased at IAAPA: LEGOLAND Florida Case Study

More than 25,000 attractions industry professionals will gather in Orlando this November to connect with colleagues and forge business-changing partnerships at the industry’s premier global business event, IAAPA Attractions Expo 2012.  (more here)

We are excited to learn more about the technology that happen here in Central Florida and beyond! We will be attending Iaapa and thought this was very cool!

Avius Optimus increases the voice of the customer and powers businesses with the ability to respond to huge audiences in real-time.

From the opening day of LEGOLAND Florida in 2011, a number of Avius Insight kiosks have been located around the park for guests to leave their feedback, both positive and negative for the park management. The kiosks relayed information in real-time allowing park management to get daily reports on all aspects of the park. To increase the amount of feedback the park gather, they purchased 4 iPads from Avius to feed into the same reporting system. As a further extension of this, in October 2012 – LEGOLAND Florida have now deployed Optimus from the Avius team. Optimus now allows park guests multiple methods of communicating with the park Guest Services; emails, SMS text messages, face-to-face communication, kiosk and iPads surveys. Optimus is an online system which allows Guest Services to monitor feedback as it happens, respond to the guests and report centrally. Optimus builds a customer database to help track for repeat valued customers and serial complainers at the same time.

“For us, real time knowledge is power and through the Avius SMS, kiosks and iPads, we have the luxury of knowing what our Guests think as soon as it happens. The real time solution enables us to engage our visitors whilst they are on-site and react promptly towards them. This allows us to address any issues or suggestions within hours not days. The support we receive from Avius is incredible and the company acts and responds to us like an internal support Team. They know are brand, our vision and what we want from them.” Phil Royle | Product Excellence Manager – LEGOLAND® Florida

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IAAPA 2012