On March 21st, Ad 2 Orlando, the young professional division of the American Advertising Federation, will host the 2nd Annual Diversity Dialogue at the Orlando Science Center from 6:30 p.m. – 8:00 p.m. Light refreshments and appetizers will be served from sponsor Sus Hi and a special Q&A session will be offered throughout the evening.
Engage with local exerts about the latest, and most effective, strategies for successfully reaching unique and varied minority markets. Attendees will learn how companies can embrace their diverse cultural make up to gain a competitive advantage, discover how young professionals can gain an advantage by joining local organizations that nurture ones diverse make up and hear about the experiences of trying to tap into a multicultural market through advertising.
“We want to give young professionals a multicultural perspective on the advertising industry,” said Kristina Doyle, Ad 2 Orlando President. “By featuring a panel of local experts, Ad 2 Orlando offers young professionals an opportunity to learn various strategies for successfully reaching unique minority markets.”
Panel of Speakers include:
Wilson Camelo: Chief Marketing Officer, Bauzá & Associates
Wilson Camelo is Agency Principal and Chief Marketing Officer at Bauzá & Associates. He has nearly 20 years of experience as a senior communication strategist in both the general market and Hispanic market. He has worked with local, regional and national clients including Feld Entertainment, Northeast Utilities, Bigelow Tea, Krispy Kreme Doughnuts, Bruegger’s Bagels, Brighthouse, Cambridge College and Steward Healthcare. He is also the author of Latino lingo, the longest-running blog focused on Hispanic marketing.
Joshua Johnson: Co-Founder, Learn Everywhere
Learn Everywhere empowers schools and corporations to integrate mobile devices into their learning environment. Prior to Learn Everywhere, Joshua founded NextZen Media, a new media consulting practice. Joshua has helped organizations such as Orlando, Inc., Central Florida Partnership, University of Central Florida Business Incubation Program, National Entrepreneur Center, and the City of Orlando to find their voice on the web through the use of social media. As the Entrepreneurial Marketing Professor at the University of Central Florida, Joshua shares his experience and expertise in entrepreneurship, marketing, mobile, and social media with his students. Outside of the classroom, Joshua speaks to various organizations and at conferences about the same topics.
Shally Wong: Senior Editor, Asia Trend Magazine
Shally Wong earned her Bachelor Degree in Business Administration/MIS from University of Central Florida. She started her career at purchasing department for Darden Restaurants in 1994. Later she was hired by Toys R Us, Asia in Hong Kong and handled purchasing issue for Hong Kong, Taiwan, Singapore, Malaysia and Indonesia. Later, she coowned China Garden Restaurant in Winter Park for 5 years and opened Global Media & Productions – media/advertising company in 2005. She enjoys working with different nationalities.
David Brim: Founder, Brand Advance
David Brim is the CEO and founder of Brand Advance, an Internet marketing and design agency based in Orlando, Fla. Since 2009, Brand Advance has helped hundreds of companies, spanning a variety of industries, grow their business online. A graduate of the University of Central Florida, where he majored in marketing, David is the only two-time winner of the school’s Joust Business Plan Competition and was also a finalist in the in the Sunshine State Venture Challenge in Cocoa Beach and the Nascent 500 Business Challenge in Indianapolis. Prior to founding Brand Advance, David helped start and manage the premium blogger and influencer program at IZEA and Co-founded GroupTable, a collaboration software with over 10,000 users around the world. David’s latest venture, Bright Impact, is a technology that helps students and educators manage their service learning initiatives and measure their impact.
The event is free to attend for both members and non-members.
About Ad 2 Orlando
Ad 2 Orlando is comprised of young and ambitious individuals in Central Florida looking to learn, grow and progress in the advertising profession. Ad 2 Orlando is the young professional division of the American Advertising Federation looking to make a difference professionally, personally and throughout the community. www.ad2orlando.org