“Treasures of the Hard Rock” Music Memorabilia Exhibit Comes to Hard Rock Hotel at Universal Orlando

Hard Rock Hotel at Universal Orlando gives fans an up-close look at pieces of history from music superstars and legends with the never-before-seen“Treasures of the Hard Rock” traveling memorabilia exhibit. The exhibit features iconic items from two one-of-a-kind collections pulled from Hard Rock’s vault, “Gone Too Soon” and“Music Gives Back.”

“Gone Too Soon” pays tribute to music icons whose lives and careers were tragically cut short and features items from contemporary talent, such as a dress worn by Amy Winehouseduring a 2008 Nelson Mandela tribute concert and a 90s stage outfit from Whitney Houston to artifacts from legends of the past, like John Lennon’s hand-written lyrics to the Beatlesclassic song “Help” and the 1967 Gibson SG Custom played by Jimi Hendrix in concert and on the Dick Cavett Show.

Hard Rock’s “Love All, Serve All” mantra was the inspiration for “Music Gives Back – Rock ‘N’ Roll Philanthropy,” focusing on artists who have worked with the brand on various charitable campaigns throughout its more than 40 years. The exhibit features items including a gown worn by Shakira during her 2006 Oral Fixation tour and the second piece of memorabilia ever acquired for Hard Rock’s vast collection, Pete Townshend’s Custom Gibson Les Paul guitar.

“We have spent nearly two years scouring our 77,000-piece collection to pull together a collection that will wow our guests,” said Jeff Nolan, Hard Rock Historian and tour curator. “The collection showcases a unique part of music history and gives fans an opportunity to see that history first-hand.”

“Treasures of the Hard Rock” will be on public display at Hard Rock Hotel at Universal Orlando from June 25 through July 5. For more information on pieces on display, tour stop locations and public viewing dates, please visit www.hardrock.com.

About Treasures of the Hard Rock: Hard Rock International is the world’s original curator of music memorabilia with the most far-reaching collection. The 77,000+ piece collection, which celebrates new and legendary music icons, is the world’s greatest collection of music memorabilia. In 2013 Hard Rock developed “Treasures of the Hard Rock,” three traveling memorabilia exhibits each featuring a unique theme. The “Gone Too Soon,” “Music Gives Back” and “50 Years of Rock & Pop Fashion” collections will tour Hard Rock locations in the U.S., Europe, and points in between throughout the year, giving fans an up-close look at pieces of history from music superstars and legends.

About Hard Rock International: With a total of 178 venues in 57 countries, including 140 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose, Ibiza, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.