For the first time in their history, the International Indian Film Academy will debut the 15th Annual Tata Motors IIFA Awards in the United States. What makes this event even more exciting is the fact that the glamour of the GREEN CARPET will be coming to Tampa Bay! According to the official announcement (below) the awards show boasts 800 million viewers globally, in over 110 countries and is anticipated to bring valuable impact to the area. (JenSideNote: I LOVE how active the IIFA is on Social Media!! Facebook, TwitterMirror, Google+ Hangouts, YouTube… awesome!)
Only time will tell the actual numbers of its impact however, Mike Salinero of the Tampa Tribune writes, “The International Indian Film Academy awards ceremony is expected to draw 30,000 visitors to the Tampa area next June and create $100 million in economic impact.” Instrumental in bringing the awards to Tampa and also quoted in Salinero’s story, businessman Chetan “Jason” R. Shah says, “This is a major, major attraction that’s going to boost the economy like anything.” We at ICS hope so. You’ve already seen ICS on the Red Carpet and the Blue Carpet… maybe the Green Carpet is in our future?
If Florida hosted more big (film) industry events like this – domestic and international – MAYBE it would capture Governor Rick Scott’s attention enough to see the value of investing in our film industry in Florida… one can only hope.