Harriett’s Park Avenue Fashion Week Seeks Emerging Designer Contestants

Harriett’s Park Avenue Fashion Week Seeks Emerging Designer Contestants

Harriett’s Park Avenue Fashion Week (HPAFW), Central Florida’s most comprehensive annual fashion event, is seeking designers, design students, fashion aficionados and anyone else who has what it takes to enter the HPAFW Emerging Designer Contest. The contest challenges up-and-coming designers with a variety of tasks to determine one winner, whose work will be showcased at the Park Avenue Fashion Week Runway Show on October 19, 2013.

“This is an opportunity for a rising designer in our community to showcase their talent and creativity in a truly unique way,” said Shelly “Maxine” Broadwell, emerging designer director for Harriett’s Park Avenue Fashion Week and co-owner of Maxine’s on Shine. “The competition tests a designer’s ability to sketch, sew, and style unique creations, design personalized women’s apparel, plus teaches them skills in organization, time management and creativity.”

Contestants must submit their application by August 16, 2013.  A panel of judges, comprised of fashion designers, boutique owners, stylists and fashion photographers, will evaluate the applications and select 10 semi-finalists. Selected semi-finalists will compete in an Emerging Designer Fashion Show on Monday, September 9, 2013, at Maxine’s on Shine, where each contestant will show three looks and be interviewed by the judges.

Three finalists will be selected to participate in a Project Runway-inspired challenge.  Finalists will also attend HPAFW Runway Show on Saturday, October 19, 2013, where one of the contestants will be announced as the Emerging Designer Contest winner. The winner will receive their own show at the PAFW Runway Show and professional photographs of their collection on the runway, plus the opportunity to carry their line in a Park Avenue boutique for one month, accompanied by a trunk show.

“While the contest takes more than just completing an application and submitting photographs, the time and energy are well worth the prize package,” added Broadwell.

To apply, and to find additional details and requirements for the contest, please visit www.ParkAvenueFashionWeek.com/emerging-designer.

Photo from 2012 Project Runway-inspired challenge; photos courtesy of Winter Park Photography

Harriett’s Park Avenue Fashion Week is a seven-day (October 13-19, 2013) celebration of the local fashion retail and design community produced by the Park Avenue Merchants Association and the Winter Park Chamber of Commerce.  Each fall, downtown Winter Park is transformed into a fashionista’s paradise, complete with trunk shows, designer meet-and-greets, exclusive sales and VIP parties hosted by the boutiques and salons of Park Avenue and Hannibal Square.  The grand finale is a spectacular runway show featuring the latest apparel and accessories.  For additional information visit  www.ParkAvenueFashionWeek.com.

The Park Avenue Merchant Association, a committee of the Winter Park Chamber of Commerce, represents 100 merchants and non-retail businesses in an effort to ensure positive growth and development of the Park Avenue business district.  Learn more at www.ExperienceParkAvenue.com.

The Winter Park Chamber of Commerce represents more than 800 businesses, community organizations and individuals in an effort to develop, promote and sustain a vital, thriving business climate throughout the community and to initiate, support and enhance the civic, educational and economic well-being of the area.  For more information, visit www.winterpark.org.