New 4 Rivers Smokehouse Opens Today in Gainesville

Central Florida-Based Barbecue Eatery Expands with 5,050-Square-Foot Location

Chef-owner John Rivers of 4 Rivers Smokehouse is proud to announce the opening of its second location in the North Florida market, with a 5,050-square-foot smokehouse located in Butler Plaza at 3262 Southwest Archer Rd. in Gainesville today, Thurdsday, August 29. The new 4 Rivers Smokehouse property, previously occupied by McAlister’s Deli, will seat up to 125 barbecue enthusiasts. Located approximately seven minutes from the University of Florida main campus, the celebrated smokehouse and its southern, in-house bakery, The Sweet Shop, has hired the majority of its staff from the school and surrounding campuses to create employment opportunities for the student body.

“Expanding into the North Florida market has been a goal of ours for some time now – we’re very grateful to see our ideas come to fruition, and we’re delighted to fulfill the many requests of our Gainesville fans,” said Rivers.

The Florida-based smokehouse known for its Signature 18-hour Smoked Angus Brisket, deli-style restaurant layout and southern-style sides has been awarded “Best Barbecue” by Orlando LifeOrlando SentinelOrlando Business Journal and Orlando Magazine. Rivers has been invited to and has participatedin the 2013 Atlanta Food & Wine Festival, Meatopia in Brooklyn, New York, the 10th Annual Perrier-Jouët BubbleQ and Moët Hennessy’s The Q; in addition to being featured in Cooking with Paula Deen,Cigar AficionadoCowboys & Indians, Plate Magazine, and his brisket won Cooking Light’s 2012 Taste Test Awards for best “Artisanal Meat.”

In 2012, 4 Rivers Smokehouse launched a collection of collegiate bumper stickers including University of Florida, Florida State University and the University of Central Florida. It’s suggested that fans share their favorite colleges and universities on the smokehouse’s Facebook page-www.Facebook.com/4RSmokehouse.com.

4 Rivers Smokehouse is a sophisticated quick-service, Texas-inspired smokehouse that is redefining the art of smoking one brisket at a time.  The company strives to provide great customer service, top-quality ingredients and a business model that gives back to its respective communities and faith-based organizations. 4 Rivers Smokehouse has four operating locations—Winter Park, Longwood, Winter Garden and Jacksonville.  The Sweet Shop, a dessert storefront featuring homemade comfort-sweets, which first opened exclusively in Longwood in December 2011, is now also featured in all locations, excluding the Winter Garden smokehouse. The celebrated brand expanded into Jacksonville at 9220 Baymeadows Road in June 2013; Gainesville at 3262 Southwest Archer Road in August 2013, and will open locations in East Orlando at 11850 University Boulevard in winter 2013 and in Orange Park at 220 Park Avenue in spring 2014. Chef-owner John Rivers has also launched a line of sauces and rubs available to the consumer along with mail-order brisket and turkey. All mail-order products are available for purchase at www.4rsmokehouse.com.  For additional information, please call 407.4RIVERS.