New Family Entertainment Center in Orlando! Welcome PrimeTime Amusements!

South Florida-Based Entertainment and Gaming Company Opening Two Innovative Entertainment Venues; Establishing Second Home Office and Warehouse in Orlando

PrimeTime Amusements, a global operator, seller and event renter of video arcade machines and simulators, is returning to its roots in Orlando twenty-one years after being founded there. PrimeTime Amusements is opening a new family entertainment center at Orlando Fashion Square this fall, debuting Central Florida’s first Shake Shoppe Arcade and Drive-In Lanes bowling alley. The 18,000-square-foot venue, featuring an arcade room with 65 games and a 12-lane, high-tech bowling alley, is designed with collectibles and memorabilia that capture the nostalgia of the 1950s theme. Guests can enjoy classic food favorites with a gourmet twist, an ice cream shop featuring Hershey’s® Ice Cream and gourmet chocolates, and a full-service bar and lounge. The Shake Shoppe Arcade is conveniently located inside the popular Fashion Square mall with an entrance directly across from the Premiere Cinema 14 movie theater as well as one with direct access to the parking garage. Orlando Fashion Square, celebrating 40 years as Orlando’s hometown mall, is owned by UP Development, LLC, a premier retail developer based in Franklin, Tenn.


 PrimeTime Amusements’ first Shake Shoppe Arcade is located in Seaside Heights, New Jersey – on the famous boardwalk – and opened just before Memorial Day weekend 2013. The Shake Shoppe replaced an older and smaller arcade that was destroyed during 2012’s Hurricane Sandy.

The arcade and gaming company is also partnering with AMP Group, a privately owned company that owns and operates multiple businesses, including Perfumeland on International Drive in Orlando, to open I-Drive Indoor Kart Racing. The 75,000 square-foot location, scheduled to open in January 2014, will feature a half-mile-long kart track featuring electric cars and state-of-the-art lighting; an 80-plus game room featuring the most advanced arcade games and simulators; a four-lane bowling center; and an all American café. The family-friendly entertainment center will be located at 5228 Van Guard Street, just off I-Drive in Orlando. PrimeTime Amusements’ new Orlando-based home office and warehouse operations will also be based there. The company’s primary warehouse and headquarters is located in Fort Lauderdale.

“We are thrilled to return to the Orlando market and bring two new entertainment concepts to the community,” said PrimeTime Amusements CEO David Goldfarb. “Having first started PrimeTime Amusements in Orlando twenty-one years ago, it feels great to return to where it all first began in a small sub shop. We are confident Orlando residents and visitors will love both the new Shake Shoppe Arcade concept and the I-Drive Indoor Kart Racing venue. We can’t wait to open!”

The Hershey® Creamery Company is not affiliated with Hershey’s Chocolate.

About PrimeTime Amusements: PrimeTime Amusements is a global operator and provider of video arcade machines and simulators. They also have houston tx commercial leasing when you want to stay within the area. Founded in 1992, PrimeTime Amusements goes beyond just selling and renting equipment; the Company also offers thousands of entrepreneurs and facility owners’ turn-key arcade consulting, planning, installation and operations solutions. PrimeTime Amusements specializes in new and innovative machines, refurbished high-end equipment as well as classic and more traditional arcade games. Learn more at Become a fan of PrimeTime Amusements on Facebook at; and follow on Twitter @PTAmusements.

About AMP Group: AMP Group is a privately held company headquartered in Orlando, Florida. In recent years, the company has grown significantly with the following locations under its corporate umbrella: Perfumeland Megastore, Athletic Planet, Pearl Vision at Orlando Crossings, Perfumeland Salon and Spa, Perfume and Skin Distributors, AMP Electronics,, and Perfume Provider of America. Currently, the Perfumeland Megastore and Athletic Planet locations primarily cater to the Latin and South American markets, with Brazilian and Argentinean tourists being their main market. Through a multitude of channels, the Megastore is viewed as a “must see” Orlando shopping attraction for guests all over the world. AMP Group’s continued growth is a result of its corporate mission of delivering excellence in every customer interaction. Its motto is “Salesmanship is nothing more than a consequence of GREAT customer service.” Learn more at