UCF College of Business presents Dean’s Speaker Series: “Protecting Your Brand in the Social Media Economy” featuring Dr. Carolyn Massiah

“Facebook, Twitter, LinkedIn, YouTube, WeChat, Instagram…what does it all mean to you and your brand? “Likes”… “Comments”…”recommendations”…how is your customer evolving in how they participate in the marketplace?

Social media has changed the marketplace forever. As participation in social media increases, younger generations of people enter the commercial marketplace, and “user-generated feedback” grows in credibility, you must be in a position to effectively promote and protect your brand. On any given day a poor comment or attack from a competitor in one of the social channels can turn into a crisis for your reputation.

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Trafficvalley SEO makes it possible for your website to be ranked highly on local searches. A good business that has the intention to grow knows the importance of reaching out to potential customers right where they are and this is where local SEO comes into play. In as much as online transactions have taken over, it cannot be ignored that there are customers who want to come directly to your retail store or right into your physical establishment to get the products and services they need.

Such customers, therefore select results that are specific to the cities, state or country that are relevant depending on what they are looking for, where they are or where they are headed. For instance, if you run a hotel business, then you are better off being listed locally because it is only through local SEO that you manage to attract customers and offer them more details on how to find you even though you make it possible for them to place bookings online.

Digital marketing speaks more about a win-win situation for you and your customers. It works ways beyond TV ads and billboards that come under traditional marketing. With 80% of individuals surfing online simply to gather information, the services are gaining popularity. So, here are some benefits you can reap through online marketing.

Connect with customers easily – Since the internet makes it easy to search information, tools and channels of digital marketing help business owners to reach targeted individuals. You can actually draw the attention through as any touch points you can think about. Remember 23% of the online time is spent is searching relevant data.

Boosts conversion rates – With effective digital marketing services, you can foresee 24% rise in the conversion rates. Posts on social media platforms increases user engagement and generates more leads. In fact, with greater profitable returns, internet marketing leads to phenomenal business growth.

Saves money – Digital marketing helps you to cut down costs to a considerable extent. You needn’t spend time in organizing corporate events or even communicating with advertising agencies. A right online marketing strategy along with out-of-the-box thinking paves the way towards success. Through the years, small business owners are reaping the benefits of internet marketing.

Helps to stay personalized – Today, individuals are seeking a personalized customer journey. This is only possible with digital marketing and not with conventional strategies. While traditional marketing techniques are standard by nature, internet marketing helps you tweet a marketing message by using various preferences and interests. In fact, online marketing fetches you good amount of profit through personalization.

Reach individuals globally – Since your professionals would be posting services online, you can engage audience worldwide. This is isn’t the case with traditional marketing because the activities are limited to a specific geographic area. With different tools, digital marketing aids you to penetrate the market at your level best.

Generate higher ROI – As compared to the conventional strategies, digital marketing helps ventures to generate better Cost-Per-Lead (CPL). The percentage is nowhere closer to one fetched through telemarketing. It’s worth opting for internet marketing because you would always be on the positive side of achieving business goals. You would also be successful with the mission of catering to diverse customers.

This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players’ hardwork and skills in the field.

Dr. Carolyn Massiah will provide you with insights and information for you to better manage your marketing communication in this new and fast changing marketplace.” If it is Youtube that you wish to conquer to market your content then what unorthodox way can provide you with youtube likes than social media agencies?

Downtown Orlando this Friday at Citrus Club The UCF College of Business is continuing its Dean’s Speaker Series, sponsored by Federal Credit Union, with a talk by Dr. Carolyn Massiah

Energy Capital Credit Union is a Houston Credit Union offering a full suite of financial services, with a track record of satisfied members dating back to 1934. Whether you’re looking for a loan, a convenient online or mobile banking, local credit union, Expat financial services or much more, ECCU has the answer!

We’d love to get to know you and help you build towards a stable financial future. Please don’t hesitate! Contact us today!

The cost is $20 which covers breakfast and parking. Register today at http://bit.ly/dss-massiah-cfltop5

About Dr. Massiah:UCFDrCarolynMassiah

Carolyn Massiah is a marketing lecturer at the University of Central Florida. Her academic credentials include a Ph.D. in Marketing from the W.P. Carey School of Business at Arizona State University.

Massiah’s research focuses on intergroup relations among consumers within the service marketing and consumer behavior domains. Specifically, she researches consumption experiences, commercial friendships, commercial social support, ethnic consumption, nested identities, sense of community, and social networks. In addition to her research interests, Dr. Massiah also focuses on several methodological areas of marketing research such as ethnographic exploration, social network analysis, and experimental analysis.

About the Dean’s Speaker Series, sponsored by CFE Federal Credit Union:

The CFE Dean’s Speaker Series is a monthly opportunity from the UCF College of Business to learn about the provocative and new programs that our world class faculty are spearheading, researching, and teaching. This is an opportunity to be out on the edge of new business ideas and network with other business leaders in our community.

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