Wawa To Celebrate 50th Anniversary
Wawa, Inc. opened its very first store at 1212 MacDade Boulevard in Folsom, PA. In honor of this tremendous milestone, Wawa is kicking-off its 50th anniversary in retail with two in-store celebrations. The first takes place at Wawa’s very first store in Folsom, PA. The second will take place at the 17th and Arch Street Wawa store in Philadelphia, where Mayor Nutter will officially proclaim April 16 as Wawa Day in the City of Philadelphia. Both events will honor this milestone, recognizing the customers, associates and stories of the past five decades that make Wawa a living, breathing brand.
“2014 is a milestone year for Wawa, in more ways than one! We’re celebrating our 50th anniversary in retail and the release of a book written by our former President and CEO, Howard Stoeckel; we’re launching The Wawa Foundation; and we’re celebrating the grand opening of 45 new stores,” said Chris Gheysens, Wawa’s President and CEO. “We’re moving full-steam ahead and could not be more excited to celebrate the customers and associates who have made this success possible, and share our exciting plans to fulfill customers’ lives in new and meaningful ways well into the future.”
On April 16th, Wawa’s former President and CEO Howard Stoeckel’s book, The Wawa Way officially goes on sale through Amazon.com and in all Wawa stores. The book chronicles the stories, events, customers, and associates, that have defined the last 50 years, and illuminates Wawa’s secrets for success. With a mixture of personal history and business advice, Howard Stoeckel shares 50 years of Wawa’s growth, development, and expansion and how a small company with a funny name made a big difference, and all it took was a little goose sense. Stoeckel will be available at all Wawa’s 50th anniversary events to speak about his book and several of the stories shared in The Wawa Way.
“The Wawa Way is not simply a motto, a slogan, or the title of a business book– it’s a way of life, a guide for valuing people, and a road map for building longstanding community relationships. So it’s no coincidence that on the occasion of our 50th Anniversary, this book becomes a reality,” said Stoeckel. “Our goal has never been to simply meet expectations; we take pride in what we do and have an unwavering compassion for our fellow associates and customers alike. Every day we strive to exceed expectations, and ultimately fulfill customers’ lives. This book is more than just a business book; it’s a book that shares the heart and soul of our company.”
About Wawa’s Commitment to Fulfilling Lives
Wawa believes that it has a role in making the world a better place. For Wawa associates, that doesn’t mean simply filling customer orders – it means fulfilling the lives that they touch every day. Beginning with its first store, Wawa has worked its way into the hearts, minds and fabric of people’s lives. Wawa does it around the clock, in 3 ½ minute doses, everyday- 24/7, 365 days a year. Wawa is so committed to this concept, it has made fulfilling lives its ultimate purpose and goal – every day. In 2014, Wawa will extend its commitment to fulfilling lives every day through several groundbreaking initiatives and announcements including: the launch of The Wawa Foundation to formalize and increase its support of charities and community programs; the celebration of its 50th anniversary in the convenience industry; the release of its first book authored by former President & CEO Howard Stoeckel entitled, The Wawa Way: How a funny name and six core values revolutionized convenience; and through the opening of 45 new Wawa stores dedicated to enhancing Wawa’s presence in our markets and bringing the Wawa experience to more people.
Interview about Wawa Giving back locally to Second Harvest Food back!