Florida Governor Rick Scott Announces Record Quarter for Tourism

Governor Scott photo from Visit Florida

5 Reactions to Preliminary Estimates Released by VISIT FLORIDA

Will Seccombe, President & CEO , VISIT FLORIDA shared “I am delighted to share that today Governor Scott announced VISIT FLORIDA’s preliminary estimates* showing 26.7 million visitors came to Florida in the first quarter of 2014 (January-March), an increase of 2.0 percent over the same period in 2013.  This represents the largest quarter for visitation Florida has ever experienced, exceeding the previous high of 26.2 million in Q1 2013.  The average number of direct travel-related jobs in Q1 2014 was also a record high, with 1,125,300 Floridians employed in the tourism industry – up 3.5 percent from the same period in 2013.

Governor Scott photo from Visit Florida

Governor Scott photo from Visit Florida

Governor Scott said, “Today’s news that we have another record quarter for visitation is great for Florida families.  A growing tourism industry is vital to growing jobs in Florida, and creating an opportunity economy.  We are off to a great start to reaching our goal of 100 million visitors to Florida this year.”

And ….

Here are the reactions of key industry leaders to the record announcement:

Bill Talbert, Member of the VISIT FLORIDA Board of Directors Executive Committee and President & CEO of the Greater Miami Convention & Visitors Bureau

“As a founding partner of VISIT FLORIDA, we are thrilled with the tourism records being set by the State of Florida.  Tourism is Miami’s #1 industry contributing to the economic well-being of the community with record tourism and jobs.  We look forward to expanding our partnership with VISIT FLORIDA to ensure the continued growth at record levels of our tourism industry.”

Virginia Haley, Member of the VISIT FLORIDA Visitor Services Committee and President of Visit Sarasota County

“These numbers validate the public private partnership model of VISIT FLORIDA and the success that comes to the state’s economy when we all join together to promote Florida, the best tourism destination in the world.”

Carol Dover, Member of the VISIT FLORIDA Board of Directors and President & CEO of the Florida Restaurant & Lodging Association

“These record numbers indicate the hospitality and tourism industry in Florida is reaching grander levels of success under Governor Rick Scott’s leadership. We are thrilled to see millions upon millions of visitors taking advantage of world-class hotels, restaurants and attractions here in the Sunshine State and we are excited to watch these outstanding statistics continue to multiply in 2014 and in turn spur economic growth.”

Mark Wilson, President & CEO of the Florida Chamber of Commerce

“Tourists have choices, and when they want to go to paradise, they’re choosing Florida. Today’s record breaking tourism numbers are further proof that Florida’s global role as a top destination continues growing stronger, and as a result, Florida’s families and small businesses are benefiting.”

Rick McAllister, President & CEO of the Florida Retail Federation

“Florida’s retailers benefit from our state’s status as the premier destination for visitors nationwide and internationally, and the strong growth of tourism helped retailers create 55,000 jobs last year. We congratulate Florida’s leadership on the wise investment of resources in tourism marketing, which is clearly paying dividends for our state economy.”

John Sebree, Senior Vice President of Public Policy for the Florida Association of Realtors

“A record year in tourism certainly means more visitors to our theme parks and beautiful beaches, but tourism also goes hand in hand with the strength of our real estate market.  Many of the state’s domestic and international visitors decide to buy a Florida property and that, in turn, creates an even greater number of tourists and jobs.  We have heard that the purchase of a home by someone outside Florida can create an additional 25 round trip flights per year and countless additional hotel nights for family and friends who then become tourists themselves to our beautiful state.”

Bill Lupfer, VISIT FLORIDA Chair of Public Affairs and President & CEO of the Florida Attractions Association

“Florida is the finest tourism destination in the world, and three record-breaking years for the industry have solidified our position as the lifeblood of the state’s economy.  We applaud Governor Scott’s support of the state’s tourism industry and look forward to expanding job opportunities for Floridians in 2014.”

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To view additional Florida visitor data, please go to the Research page on VISIT FLORIDA’s media website.

*Preliminary estimates are issued 45 days after the end of each calendar quarter. Final estimates are released when final data are received for all estimates in the report.