We love Orlando City Soccer Club. We know YOU love Orlando City Soccer Club. Heck, our own @jenvargas is The BIGGEST PURPLE FAN we know. This Thursday, the City of Orlando may rival Jen’s purple love.
— Orlando City SC (@OrlandoCitySC) October 13, 2014
The Lions of Orlando City are planning a DIGITAL takeover of Orlando this Thursday, October 16th, beginning at 5:30pm and the public is welcome! Are you ready Orlando?! Don’t forget to register online for your FREE stadium groundbreaking gift! More details below…
Countdown to Groundbreaking: #WeDigPurple Digital Takeover of Orlando
Groundbreaking for the new Downtown home of the Orlando City Soccer Club takes place on Thursdayevening, but the buzz is growing for the once-in-a-lifetime celebration.
Orlando City has partnered with Clear Channel Outdoor for a special digital campaign and unique Instagram takeover that will share the groundbreaking event live across 36 digital boards throughout greater Orlando.
On Thursday, October 16, from 6:30 p.m. until 7:30 p.m. ET, fans will be asked to post images from the groundbreaking to Instagram using the hashtag #WeDigPurple. Those images will appear live throughout the City Beautiful on the Clear Channel digital boards during the hour.
The groundbreaking celebration is open to all, and fans who attend will receive a unique gift to remember this day: a clear miniature Orlando City commemorative paint can which they can use to scoop up and take home purple sand from the groundbreaking ceremony. Over 24 tons of purple sand will be trucked in for use in the unique event. Fans can pre-register for the souvenir by clicking here.
Below is a full schedule of events for Thursday evening:
5:30 p.m. – Fans gather at Church Street Station
6:15 p.m. – March begins from Church Street to groundbreaking site
*6:45 p.m. – Formal groundbreaking event begins
*7:20 p.m. – Ceremonial dig
For more information on Orlando City SC or to purchase 2015 MLS Season Tickets, visit www.OrlandoCitySC.com or call 855-ORL-CITY.
About the Downtown Stadium:
Through a public/private partnership, a new Major League Soccer stadium is being constructed in Downtown Orlando – it will be the future home of Orlando City Soccer Club and host to other major national events throughout the year. Scheduled to open for the 2016 MLS season, the stadium will have an initial capacity of approximately 20,000, will be LEED-certified, and will reflect the character and culture of the community, especially the surrounding Parramore neighborhood, to provide an unparalleled and truly unique fan experience.
The stadium will break ground on October 16, 2014, and is being designed and constructed by Populous, Barton Malow, and ICON Venue Group, who are widely renowned for previous works on venues such as Wembley Stadium, Yankee Stadium and multiple other MLS stadium projects. One completed, it will be operated by the City of Orlando and owned by the Central Florida community. Community funding partnerships include the City of Orlando, Orlando City Soccer Club and Orange, Seminole and Osceola counties.
The soccer stadium is part of the Blueprint Initiative that ensures the local community benefits from the construction with 24 percent of the contracts going to minority or women-owned business enterprises. For more information, visit www.OrlandoCitySC.com.
About Orlando City Soccer Club:
Recently ranked 14th among all professional teams in North America, Orlando City Soccer Club (OCSC) is Major League Soccer’s newest expansion team. The club will begin play in MLS in 2015, becoming the league’s 21st club. The Lions’ first team set the U.S. record for best start of any professional soccer club in its first USL PRO league 100 matches (66-12-22). Orlando City has won three USL PRO regular season titles and two postseason championships. Outside of the first squad, OCSC also has a youth club, Orlando City Youth Soccer (OCYS) and a U-23 team that participates in the PDL. For more information on the pro and youth clubs, visit www.OrlandoCitySC.com and www.OrlandoCityYouth.org.