Tech | Comcast NBCUniversal 24 Hour Hackathon in Orlando

NBCUniversal Hackathon

It’s the middle of the summer. The queue at your favorite Universal Orlando attraction is at least ninety minutes and ten miles long. What does one do with oneself to occupy all that time? That’s one of several questions tech creatives hoped to help NBCUniversal Media Labs answer at this weekend’s 24 hour hackathon at the Portofino Bay Hotel at Universal Orlando Resort. Imagine coding for a solid 24 hours, starting at noon on Saturday and ending at noon on Sunday. For those of you who are not technically inclined, I’m sure there’s not enough Visine nor caffeinated beverages in Florida to assist in such tasks!

The hackathon set forth six challenges;

Universal Studios Parks and Resorts Marketing Challenge: Use mobile (emphasis on wearable), geolocation and IoT technologies to attract nearby consumers in Orlando and Hollywood.

Universal Studios Parks and Resorts Technology Challenge: Enhance in-park experience of visually impaired guests using native platform on Android or iOS plus tech from the attractions themselves or preexisting in-park tech, especially with Universal Orlando Mobile app integration.

Universal Studios Parks and Resorts Creative Challenge: Enhance queue wait while keeping guest immersed in the story.

Universal Studios Parks and Resorts Entertainment Challenge: Use Augmented Reality, Virtual Reality, beacons, geofencing, audio watermarking and RFID [Radio Frequency Identification] to create compelling content to interact and fully immerse guests. (Don’t get the difference between Virtual and Augmented Reality? Let MKBHD explain…)

Telemundo Challenge: Bring Telemundo’s award shows, sporting events and more to Hispanic audience using a 360 experience on multiple platforms.

GolfNow Challenge: Use GolfNow’s tee times API [Application Programming Interface] to target and engage appropriate users of expiring tee times and incentivize them to book through discounts, notification, social integration, etc.

Judges naturally included Universal Orlando Parks and Resorts, Universal Creative and Golf Channel executives, as well as Factur Board Member (and big time coffee lover) John Soucy and Sanjay Macwan, Senior Vice President and Chief Technology Officer of NBCUniversal Media Labs.

Teams of Orlando’s tech community brightest like the fabulous Willa Riggins and team from FamiLab, Necole Pynn from Canvs, teammate Andrew Kozlik, Caesar Abueg, Kunal Patel, Andres Aranguibel, Carl Dungca and friend of Top 5 Josh Murdock (aka: Professor Josh).

Who won? What did they win? Your answers are below…

Winners List:

  • Parks Marketing Challenge: Team SorcerAr (Prize: $1,500, 4 UOR Annual Passes)
  • Parks Technology Challenge: Team USense (Prize: $1,500)
  • Parks Creative Challenge: Team Malignant Monsters (Prize: $1,500) CONGRATS NECOLE & ANDREW!
  • Parks Entertainment Challenge: Team Wandah (Prize: $1,500) CONGRATS FAMILAB!
  • Telemundo Challenge: Team Interactivo (Prize: $1,500, XBOX One + Kinect, FIFA 15, Samsung Gear VR)
  • GolfNow Challenge: Team Golf Bid (Prize: $1,500, exclusive tour of Golf Channel Studios, 1 yr premium subscription to GolfNow, 1 Golf Channel/GolfNow prize pack)
  • Grand Prize: Team SorcerAr