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Multicultural Marketing Strategy
December 5, 2016 @ 6:30 AM - 7:30 PM| Free
Minority groups are growing at a fast pace, and as a result Hispanics are no longer a small segment of the economy and are emerging as a powerhouse of economic influence. Learn the do’s and don’ts when reaching out to Hispanics from Hernan Tagliani, Hispanic communications expert and author of The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant. Tagliani will discuss what you need to develop a strong and successful multicultural strategy.