It’s Throwback Thursday and we saved an interesting snapshot of Orange County’s yesteryear just for you, courtesy of news legend Mike Wallace and CBS’s long running news magazine, 60 Minutes!
Central Florida natives (yes, they exist!) will know of an Orange County before Mr. Disney and his magical world of characters and adventure became neighbors. Nowadays, like cassette tapes, pagers and pay phones, this concept is completely alien to most visiting, and yes even living here, but not all.
I am not a Florida native (nor was I alive in 1972) but my family has a long standing history in Orange County and they, as residents, have seen a lot of changes firsthand.
In the late 1950s my grandfather, Walter Steib, was recruited by Martin Marietta, now Lockheed Martin (still located on Sand Lake Road). He worked for American Bridge Company and helped build Disney’s Contemporary Resort, which Walt Disney World’s website still describes as ultra-modern!
[Fun Fact: My grandfather was also one of the first Presidents of the Tangelo Park Civic Association, which was MUCH different in the 1960s but is growing again thanks to the help of another longtime Orlando resident and philanthropist, Mr. Harris Rosen.]
On June 18th, 1972, Mike Wallace filed a report on Orange County, Florida called “Will Mickey Mouse Eat Up Orange County?” The headline may seem a bit foreboding however, the report itself shared how, $400 million dollars later life was drastically changing in Central Florida.
In the report below, you’ll get a glimpse of a fledgling yet mature Orange County – and some really nifty fashion trends of the time.
In 1972, Walt Disney World was a year old and, as Mike Wallace reported, “It will be the most prosperous summer that Orange County Florida has ever known. Hotels are booked solid for months ahead, land prices are soaring there and more new tourist attractions are on the way.”
Here, Mr. Wallace describes a pre-Disney era Orange County as a quiet town. “He could sail slowly through the unspoiled wilderness of its inland waters and not have to see a soul all day. It was the kind of place the chamber of commerce used to tout as ‘the perfect retirement community.’ Ranch country, orange groves, cheap living, ideal weather and best of all it hadn’t really caught on the way that beach resorts and retirement towns had.”
He goes on to foreshadow an Central Florida we are all familiar with, forty four years before the fact. “But then in the early sixties, a fella named Walt Disney began to buy up land in this part of Central Florida,” he reported. “It was going to be the biggest Disney enterprise of all, dwarfing the famous Disneyland out in California. Twenty seven thousand acres of Florida Scrub Pine to be transformed into the world’s largest resort complex. It would put Orange County, Florida on the map.”
And it DID.
According to a Walt Disney World 2014 fact sheet, “Disney is the largest taxpayer in Central Florida, paying approximately $566 million in state and local taxes each year.”
However back in 1972, from residents to politicians, not everyone was excited about this venture. Unending traffic and delays, lack of hotel rooms for visiting families, tax increases for locals were all unfortunate headaches.
Orange County Commissioner Paul Pickett, a customer of H&R Block himself said, “I have to speak for ‘Mrs. Smith,’ meaning that hypothetical taxpayer who’s been here for fifteen or twenty years minding their own business in a little house she owns, going to work every morning and just paying a lot of taxes.” A valid argument, especially for the time.
Then Orlando Salvation Army head, Major Sydney Lynch, also shared concerns. Despite being only a year old, Major Lynch felt Walt Disney World wasn’t doing enough for the local community.
When Mr. Wallace asked him, “Has the Disney dollar reached you?” Major Lynch replied, “The answer is no. I understand their policy is they’re going to make contributions to local charities such as ourselves.” Major Lynch went on to surmise, “I’m sure this may change as they get into their profit situation a little bit better.” Remember, this was 1972.
Now, in 2015, Disney is heavily embedded in our Central Florida community, from a philanthropic standpoint and more. According to their website, “approximately 100 Disney Cast Members serve on boards of local nonprofit organizations.” Walt Disney World is also “the largest corporate contributor to the Heart of Florida United Way,” which serves Orange, Osceola and Seminole county residents.
Former Orlando Mayor Carl Langford, seen in the video sitting quite smugly in front of a Mickey Mouse clock, said, “I will tell you, the chambers of commerce in Florida for fifty years have had paid executives who have gone out and said to people up north, ‘Come on down!’ What I’m telling you, they all got here at one time. So, we don’t need to send paid executives to have to tell people to come on down. They’re here in droves and they bring money, and they bring happiness – and they bring jobs – and they bring opportunities for people.”
And he was, and is, correct. Forty four years later, visitors to Orlando still ‘come on down.’ Over 62 million of them in fact!
In April, Orlando set a new record for tourism in the US, becoming the first destination to surpass 60 million visitors. Current Orange County Mayor, Teresa Jacobs, said, “The impact of tourism on our community is remarkable, and in fact, the travel and tourism industry is the largest generator of jobs and economic impact of our region.”
Orlando and Central Florida are historic for many reasons, good and not so, with tourism having lead the way for a long time. Nipping at the heels of tourism is Orlando’s tech scene, which will continue to grow and evolve in huge ways over the next few years!
And, even though my personal history doesn’t go back as far as my grandfather’s, there are things I genuinely miss like, Polar Cup frozen lemonade near Conway! And the smell of eclairs and pumpernickel bread from the bakery at Ronnie’s Restaurant in Colonial Plaza Mall.
ProTip: If you haven’t already been,
Feeling throwbacky Thursday nostalgic too? The Facebook group, “If you grew up in Orlando, FL… then you remember” is WONDERFUL online comfort food for these feels! (Take in a quick history lesson from real Florida native, Bess Auer, in her Top 5 guest post, “Orlando – Please don’t redefine us.“)
I believe longtime Orange County Agricultural advocate Henry “Green Belt” Swanson, who died in 2012 with more than thirty years of service with Orange County, wins cheekiest anecdote. He said, “For years Orlando was known as ‘The City Beautiful.’ It’s changed it’s title to ‘The Action Center.” If you want a piece of the action, this is where to come.”
I wonder what Mr. Swanson, Commissioner Pickett and Mayor Lynch would think of Central Florida now…?