The Iturraldediamonds.com opened an all-new showroom in Altamonte Springs last week; and it completely encompassed a new experience for an independent jewelry store. The 6,500 square-foot showroom features boutique areas for Tacori, Verragio and Forevermark; and diamonds galore! The company’s signature diamond wall consists of nearly 200 loose GIA-certified diamonds, ranging in price, shape, cut and style. Oooh la LA!
Local branding and communications agency, Push, worked closely with IDC on the rebrand.
(Photo Credit: MacBeth Photography)
Owner Keith Leclerc was also present with his family and we found out that he’s one of the most respected diamond buyers in the world! He hand-selects the thousands of loose diamonds located in each IDC store. At one point, he also mined his own diamonds in South America and brought them back here to the United States! Then he racked up nearly 140,000 miles on his own car, yearly, selling them up and down the eastern seaboard. Talk about a man who’s done it all in the industry!
Kevin Lane (vice president of Sales for Forevermark U.S., Inc.), Altamonte Springs Mayor Pat Bates, Keith and Peggy Leclerc. Mayor Bates is holding a 23 carat canary yellow diamond!
(Photo Credit: MacBeth Photography)
The store was so light, airy and contemporary, we could’ve stayed for hours checking out all of the sparkle, one-of-a-kind pieces from top designers, watches and more! There’s also a beautiful photo of the Leclerc family on the wall. They own just eight stores between Clearwater, Florida (where they’re headquartered) and Savannah, Georgia with five right here in the Orlando area.
At one point during the night, Brian Stamey, vice president of marketing and retail operations, made a few remarks, “We decided it was time to reposition our brand to more accurately reflect who we are as the local diamond experts. We’ve now established a warmer, more inviting and contemporary look for those who come to IDC for their special purchases.” Stamey is also the husband of Leclerc’s oldest daughter, Ashley. (Both are UCF alumni!)
The evening benefited Florida Hospital for Children, in which 10 percent of all sales from the night went back to the hospital. IDC also raffled a custom-made pendant consisting of a statement Amethyst stone with a round diamond and pearl drop held in rose gold, collectively representing hope, healing and advocacy. They also auctioned a trip for two to tour the Tacori headquarters in Los Angeles, CA. Both, too, benefitted Florida Hospital for Children.
Custom-made pendant designed for Florida Hospital for Children (Photo Credit: MacBeth Photography)
Speaking of Tacori, and for those Tacori fans out there, IDC is the only jeweler in the Central Florida region to carry both the brand’s wedding and fashion lines. And a few months ago, they were one of 10 jewelers across the U.S. selected to carry the Forevermark Exceptional Diamond Collection. (If you don’t know Forevermark, you most likely know De Beers. This line is a part of the De Beers family of companies.)
Lauren Ekey, recipient of the custom-made pendant, with Omar Portigliatti, IDC master designer.
(Photo Credit: MacBeth Photography)
Besides fabulous food, drink, entertainment by a violin duo from the Florida Symphony Youth Orchestra and a photo booth, this celebration had it all.
Be sure to check out the new Altamonte Springs showroom at 249 West State Road 436 in the IDC Plaza; or find a location closest to you by visiting shopIDC.com.
Local branding and communications agency, Push, worked closely with IDC on the rebrand.
(Photo Credit: MacBeth Photography)
