New Regional Branding Campaign to Rock U.S.A.

Orlando: You don’t know the half of it.!

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“Orlando. You don’t know the half of it.” Shall we tweet:  #OrlandoYoudontknowthehalfofit


Orlando: You don’t know the half of it.
Also at One Orlando, the EDC provided a sneak peek of the new branding campaign that will transform the future of Orlando’s business community by featuring its diversity of industries and assets from throughout the region.Based upon research that showed too few people knew about Orlando’s strengths in areas other than tourism, the new campaign hopes to educate residents, visitors and prospective businesses about the other half of Orlando’s story.

“Orlando is well known but poorly understood,” said EDC President and CEO Rick Weddle.

The EDC’s Regional Branding Initiative, which launched earlier this year, was designed to measure current perceptions of business targets both in- and out-of-market and develop a strategic campaign to place Orlando into the “consideration set” for company location or expansion decisions.

Led by Ken Potrock, senior vice president and general manager of Disney Vacation Club and Adventures by Disney, the campaign will fully launch in 2014.

“This is an opportunity to tell the Orlando story. We want to hear more of it,” said Janet Ady, President and CEO of Ady Voltedge, a Wisconsin-based company that provides businesses with location strategy services.


Other coverage:

Economic development campaign: More to Orlando than tourism,0,



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