Rethink Homelessness still going viral with recent video “Cardboard Stories”

“Rethink Homelessness” advocacy campaign has reached a historic number of local  followers and has now been seen by millions around the world. 

What do George Takei, Buddy Dyer and Lifebuzz all have in common? They have all shared this video! Do the same- and Like them on


The Central Florida Commission on Homelessness is leading a historic campaign to  rally citizens and leaders to understand and get involved with the issue of homelessness. The campaign titled, “Rethink Homelessness” was started 8 months ago and is now the most successful nonprofit advocacy campaign of any type with over 20,000 local followers on social media, and a new video that has gone viral around the world with over 1 million views in just the last 5 days.

Their video, “Cardboard Stories”, has not only captured local attention but has also been picked up by celebrities & media around the globe. In the few days that it has been released it has been written about in the Huffington Post (National and International versions), Daily Mail UK, Deccan Chronicle, Digital Journal, and The San Francisco Globe. It has also been shared on social media sites by celebrities and politicians such as Saturday Night Live alumni Amy Poehler, and Star Trek legend George Takei. Other publications putting out the video include ABC News, Kiss 92.5, Orlando Sentinel, Orlando Weekly, Upworthy, Distractify, GodVine and Viral Nova.

“We need to change the way people look at homelessness if we are going to find solutions for those in need” said Andrae Bailey, CEO of the Central Florida Commission on Homelessness, the group that has created and launched the Rethink Homelessness Campaign. “The homeless are people, just like you and I, that were usually impacted by some sort of tragedy. This latest video Cardboard Stories shows that homelessness can happen to anyone.” said Bailey, who has been heading the Rethink Homelessness Campaign since its inception 8 months ago.RethinkHomeless

The campaign’s Lead Advocate and spokesperson Joshua Johnson, a Central Florida businessman, has helped voice the campaign by spending time with the homeless on the streets of the community learning their names and stories. “I came to understand that stereotypes suck,” said Johnson, 34, who was enlisted by a friend to help with the social-media aspect of the campaign. “I basically became involved in this as a favor … but I’ve stayed because once I met people on the streets and really talked to them, it changed my thinking about who they are.”

“We have to admit we thought wrong about who these people are,” said Bailey. “We found out through our research that the homeless are people with disabilities and mental illness and mothers escaping domestic violence and veterans who panhandle because they have post-traumatic stress and they’re living on our streets after serving our country.”

The Central Florida Commission on Homelessness wants to use the Rethink Homelessness Campaign as the launch pad for its new plans and strategies to help get thousands of the homeless of the streets and into a home of their own.

The Commission hopes to help other communities start their own version of the Rethink Homelessness Campaign in the months to come.  

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